Feature 04 · Built-in CRM

CRM software that lives inside the inbox.

Leads start as conversations, so that's where your CRM should be. Vira tracks every lead right from the chat — and tells Meta which ad clicks actually turned into sales.

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CRM software built into the inbox — mark leads won or lost with a reason, and feed outcomes straight back to Meta Ads.

One lead per conversation
Won / lost with reasons
Meta Conversions API sync
Lead conversion dashboards

→How it works

Three steps, no setup project.

1
Capture the lead
Turn any conversation into a lead with name, phone, email, product and status — updated straight from the chat menu.
2
Mark it won or lost
Close out each lead with a reason, so you learn why deals land or slip away.
3
Feed results back to Meta
For click-to-WhatsApp ad campaigns, outcomes are sent to Meta's Conversions API using the ad click ID, so your ads optimise for real sales.

Built-in CRM works on every channel you connect.